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AZAli Zahid

The Graphic Fool

Portfolio — Vol. 01

Lahore, PK

MuhammadAli Zahid

Brand & Print Designer

I build identity systems and printed matter that refuse to be ignored. Loud where it counts, disciplined everywhere else.

See the workStart a project
Open · Q4 2026
Brand IdentityPackagingEditorial DesignArt DirectionTypographyPrint ProductionVisual SystemsCampaigns

Selected work · 14 projects

The Archive

Showing 8 of 14

What I do

Four ways
in

Most projects are some combination of these. If yours doesn't fit neatly, that's usually the interesting one.

Brand Identity

01

The mark, and everything that has to survive alongside it. Built as a system with rules, not a single logo file and good luck.

  • Logotype & marks
  • Colour & type systems
  • Grid & layout rules
  • Brand guidelines
  • Asset libraries

Print & Editorial

02

Layouts built to hold real content at real lengths. Zines, books, reports, magazines — anything with a spine or a fold.

  • Editorial layout
  • Cover systems
  • Typesetting
  • Print-ready artwork
  • Press checks

Packaging

03

Structure and surface together. Designed for the shelf it actually sits on, the light it sits under, and the budget it ships on.

  • Structural design
  • Surface graphics
  • Dielines & specs
  • Range architecture
  • Production files

Art Direction

04

Setting the visual argument and holding the line on it across every format the campaign has to land in.

  • Campaign concepting
  • Photo & illustration direction
  • Format adaptation
  • Rollout systems
  • Launch assets
Available Q2 2026Say helloBriefs welcomeLet's talk

About — The Graphic Fool

Systems
first

I'm a designer working across brand identity and print. Most of what I make starts as a system — a grid, a mark, a set of rules — and ends as something you can hold, hang, or walk past on a street and still recognise.

I care about the parts that survive contact with reality: how a logo holds up at 12px, whether a colour survives a cheap print run, if a layout still works when the copy doubles in length. Good design is mostly the boring decisions made well.

I take on identity systems, packaging, editorial layouts, and the occasional campaign. If it needs to be printed, folded, stacked, or shipped, I'm interested.

Toolkit

  • Illustrator
  • InDesign
  • Photoshop
  • Figma
  • Blender
  • Risograph
  • Letterpress
Say hello
Portrait of Muhammad Ali Zahid

Muhammad Ali Zahid

Lahore, PK

Contact

Let's make
something loud

Identity systems, packaging, editorial, campaigns. Send the brief, the half-formed idea, or just the deadline you're worried about.

Drag to spin ⟲
info.aliz.gg@gmail.com

or build a quick brief below ↓

Build a brief

0/3
01 — What do you need?
02 — Ballpark budget
03 — Timeline

Tap a few chips to start

Send the brief

Availability

Open from Q4 2026

Based in

Lahore, PK

Elsewhere