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Campaigns
Glass Market
An autumn OOH campaign built on one silhouette that never repeats.
- Client
- Glass Market Co.
- Year
- 2025
- Role
- Campaign Design, Art Direction
- Category
- Campaigns
Overview
A home goods retailer with a strong product range and no campaign coherence — every seasonal push had looked like a different company. The autumn launch had to run across billboards, transit, social, and in-store simultaneously.
Approach
One silhouette, recomposed for every format rather than cropped into it. The billboard version and the square social version share no pixels but read as the same image. Type is locked to two sizes across all placements: enormous, and small.
Outcome
Unprompted brand recall rose 22 points over the campaign window. The silhouette system was carried into the following two seasons without redesign.
Selected artwork — 2 pieces · click to zoom
Filed under
CampaignsOOHArt Direction