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Identity
North Field
Identity and annual report system for an agricultural research body.
- Client
- North Field Analytics
- Year
- 2026
- Role
- Brand Identity, Data Design
- Category
- Identity
Overview
North Field publishes soil and yield data that farmers actually use to make decisions. Their previous reports were dense, grey, and — by their own admission — mostly unread.
Approach
The identity takes the field itself as its unit: a bar system where every bar is a plot, scaled to real data. It works as a logo, as a chart, and as a page-edge index in the annual report. Colour is restricted to four values, each mapped to a fixed data band so a reader learns the code once.
Outcome
The 2026 annual report was requested in print by 4× the previous year's distribution. Three regional bodies have since adopted the chart conventions.
Selected artwork — 2 pieces · click to zoom
Filed under
IdentityData DesignReport