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Identity
Coastline Radio
Tidal rhythm turned into a mark that shifts with the broadcast schedule.
- Client
- Coastline Radio
- Year
- 2025
- Role
- Brand Identity
- Category
- Identity
Overview
An independent coastal station broadcasting 18 hours a day, with programming that swings from 6am shipping forecasts to 2am experimental sets. One flat identity was never going to hold that range.
Approach
The mark is an arc whose curvature is tied to the schedule — flat and wide in the morning, steep and compressed at night. It's generated from a single parameter, so the station can set it themselves per show. The wordmark underneath never changes.
Outcome
Producers now pick their own arc when they submit a show. The station's social output became visually distinct per slot without any additional design work.
Selected artwork — 2 pieces · click to zoom
Filed under
IdentityParametricBroadcastCoastline RadioIdentity2025Coastline Radio