Back to archive
11 / 14
- Client
- Terra Nova Studio
- Year
- 2025
- Role
- Brand Identity, Signage
- Category
- Identity
Overview
A sustainable architecture studio whose previous identity worked at screen size and fell apart at building scale — the mark had detail that simply vanished when fabricated in steel at three metres.
Approach
The mark was rebuilt from a single stroke weight tied to a ratio, so it scales without ever needing optical correction. It's tested at both extremes of its range: 8mm on a business card and 3.2m on a facade. Nothing in between required a special case.
Outcome
Fabricated in three materials across four sites with no artwork revisions. The studio has since used the same ratio logic for their project numbering.
Selected artwork — 2 pieces · click to zoom
Filed under
IdentitySignageArchitectureTerra NovaIdentity2025Terra Nova Studio