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- Client
- Helio
- Year
- 2025
- Role
- Brand Identity, Packaging
- Category
- Identity
Overview
A solar hardware startup shipping panels, inverters, and mounting kits — three product categories with completely different physical packaging constraints, from a flat 2m carton to a small parts box.
Approach
The mark reduces to a single arc and a baseline, which survives being printed on corrugated at low resolution. Category is carried by carton colour, not by a sub-mark, because sub-marks disappear on brown board. Everything else is a stencil, applied at one of three fixed sizes.
Outcome
Packaging costs dropped 18% by moving to single-colour stencil printing on unbleached board. The mark has held across two product generations.
Selected artwork — 2 pieces · click to zoom
Filed under
IdentityPackagingHardwareHelioIdentity2025Helio