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Campaigns
Faultline
Climate data as campaign material, without the disaster photography.
- Client
- Faultline Institute
- Year
- 2025
- Role
- Campaign Design
- Category
- Campaigns
Overview
A climate research nonprofit launching its annual report into a media environment saturated with catastrophe imagery. They wanted attention without sensationalism — a genuinely difficult brief, since one usually buys the other.
Approach
No photography at all. The campaign is built from the report's own charts, blown up past the point of comfort and cropped so the trend line becomes the image. Black on a single warning colour. The only copy is the number and its unit.
Outcome
The report was covered by four outlets that had not previously covered the institute. Two ran the campaign artwork itself as the article image.
Selected artwork — 2 pieces · click to zoom
Filed under
CampaignsDataNonprofitFaultlineCampaigns2025Faultline Institute